http://carloslino.com carlos Lino Sun, 14 Apr 2013 23:31:36 +0000 http://carloslino.com en http://carloslino.com/FedEx-1-2-3-Succeed http://carloslino.com/following/carloslino.com/FedEx-1-2-3-Succeed Sun, 14 Apr 2013 23:31:36 +0000 carlos Lino 733476 We were tasked with demonstrating the many, often dry services of FedEx to small business owners. Entertainment was a must so we came up with 1-2-3 Succeed!, an infomercial on crack. It consisted of five 3-minute videos, and lived on it's own branded YouTube channel that was visited by over 1 million folks (when that meant a lot). 1-2-3 SUCCEED (Case study) After all 5 "infomercials" launched we decided to add another twist. We enlisted famed infomercial re-mixer Steve Porter (a-la "Slap-Chop" viral) to create this spoof of our spoof. FRED-EX (The remix) FedEx Dotcom (1 of 5) FedEx Mobile (2 of 5) FedEx Print Online (3 of 5) FedEx Office (4 of 5) FedEx International (5 of 5) In true infomercial fashion, we drove traffic to our YouTube channel with testimonials even Ron Popeil would be proud of. Each of the below ran as pre-roll across the web. We were tasked with demonstrating the many, often dry services of FedEx to small business owners. Entertainment was a must so we came up with 1-2-3 Succeed!, an... http://carloslino.com/Bing-Mobile http://carloslino.com/following/carloslino.com/Bing-Mobile Sun, 14 Apr 2013 23:31:13 +0000 carlos Lino 583566 THELMA & LOUISE Stuck between a rock and a hard place? Need a place to hide out for lunch? Use Bing mobile to get directions, restaurant reviews, and more so you never find yourself with your back against the wall. EASY RIDER Traveling the open road without directions is no easy ride. Use Bing mobile on your next road adventure to get directions, movie times, restaurant reviews and more. Peace, love and Bing mobile. THELMA & LOUISE Stuck between a rock and a hard place? Need a place to hide out for lunch? Use Bing mobile to get directions, restaurant reviews, and more so you... http://carloslino.com/FedEx-NASCAR http://carloslino.com/following/carloslino.com/FedEx-NASCAR Sun, 14 Apr 2013 23:30:48 +0000 carlos Lino 761292 THE BRIEF // Create some web banners to support an existing campaign. The campaign answered questions from Denny Hamlin's fans and always laddered up to "Everyday Is Raceday" in the executions. So we asked, "What does Denny Hamlin do with all the things that slow him down?" Soon we were auctioning his "slow things" on eBay for an entire NASCAR season. FedEx came into our presentation expecting banner ads and walked out with a 38-week interactive campaign. Oh, and they asked us to do some TV... SOLD on eBay! (Case study) TV spot to support the effort Press play to see a demo of how we connected with NASCAR fans even with a 72k banner. A rich unit gave fans the chance to test their skills as a pitt crew member without the greasy cleanup. THE BRIEF // Create some web banners to support an existing campaign. The campaign answered questions from Denny Hamlin's fans and always laddered up to "Everyday... http://carloslino.com/Bing-SOS http://carloslino.com/following/carloslino.com/Bing-SOS Sun, 14 Apr 2013 23:27:58 +0000 carlos Lino 935333 Avoid Search Overload Syndrome with Bing. If finding answers in the real-world resulted in the same kind of unrelated and overwhelming information that most search engines provide you with, something as simple as planning your weekend would be way too much to handle. This campaign has over 4 million hits online. Avoid Search Overload Syndrome with Bing. If finding answers in the real-world resulted in the same kind of unrelated and overwhelming information that most search... http://carloslino.com/Bing-Los-Links http://carloslino.com/following/carloslino.com/Bing-Los-Links Sun, 14 Apr 2013 23:27:56 +0000 carlos Lino 754102 LOS LINKS SON MALOS (UNO) While Juan Carlos struggles with being lost in the links, a mysterious stranger with Bing takes Filomena to a hot movie. LOS LINKS SON MALOS (DOS) The tale continues—this time, with an added twist. Will Juan Carlos ever escape the clutches of Los Links? Or is he doomed to live a life without Bing? LOS LINKS SON MALOS (UNO) While Juan Carlos struggles with being lost in the links, a mysterious stranger with Bing takes Filomena to a hot movie. LOS LINKS... http://carloslino.com/Royal-Caribbean http://carloslino.com/following/carloslino.com/Royal-Caribbean Sun, 14 Apr 2013 23:27:53 +0000 carlos Lino 2499340 People who cruise, LOVE to cruise. The other 97% believe it's not for them. To spark reappraisal fro a global campaign launch, we shifted away from ships & hardware and focused on the emotional draw of the category – the Sea. And with the help of a Shellphone, reminded people "The Sea Is Calling. Answer It Royally." SHELLPHONE (:60) Launched the idea on TV and online SHELLPHONE (:30) Valentines day GIZMODO teased the idea of Shellphone and got techies talking. <img src="http://payload9.cargocollective.com/1/1/48413/2499340/Screen20shot20Gizmodo20.jpeg" width="556" height="580" width_o="556" height_o="580" src_o="http://payload9.cargocollective.com/1/1/48413/2499340/Screen20shot20Gizmodo20_o.jpeg" data-mid="12608863" border="0" align="left"/> UNBOXING VIDEOS were seeded that week, revealing Shellphone to the world. Here's one. JIMMY KIMMEL promotion Unbranded OOH appeared nationwide. QR codes and URL connect to Shellphone film. <img src="http://payload9.cargocollective.com/1/1/48413/2499340/Wild Postings_12.7.11_Page_1.jpg" width="401" height="600" width_o="401" height_o="600" src_o="http://payload9.cargocollective.com/1/1/48413/2499340/Wild Postings_12.7.11_Page_1_o.jpg" data-mid="12608568" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/48413/2499340/Wild Postings_12.7.11_Page_2.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload9.cargocollective.com/1/1/48413/2499340/Wild Postings_12.7.11_Page_2_o.jpg" data-mid="12608572" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/48413/2499340/Wild Postings_12.7.11_Page_7.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload9.cargocollective.com/1/1/48413/2499340/Wild Postings_12.7.11_Page_7_o.jpg" data-mid="12608574" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/1/48413/2499340/Wild Postings_12.7.11_Page_8.jpg" width="399" height="600" width_o="399" height_o="600" src_o="http://payload9.cargocollective.com/1/1/48413/2499340/Wild Postings_12.7.11_Page_8_o.jpg" data-mid="29115894" border="0" align="left"/> SHELPHONE (:30) Ran in cold weather markets during winter People who cruise, LOVE to cruise. The other 97% believe it's not for them. To spark reappraisal fro a global campaign launch, we shifted away from ships & hardware... http://carloslino.com/DOS-EQUIS http://carloslino.com/following/carloslino.com/DOS-EQUIS Sun, 14 Apr 2013 23:27:45 +0000 carlos Lino 3529250 Please request for unreleased 2013 TV & digital 2013 TV :30 2013 TV :15 2013 TV :15 MOBILE / OOH case study RADIO (Cinco De Mayo): OOH for the LA market <img src="http://payload61.cargocollective.com/1/1/48413/3529250/Brah_1000.jpg" width="864" height="252" width_o="864" height_o="252" src_o="http://payload61.cargocollective.com/1/1/48413/3529250/Brah_o.jpg" data-mid="29116495" border="0" align="left"/> <img src="http://payload61.cargocollective.com/1/1/48413/3529250/Yes_1000.jpg" width="864" height="252" width_o="864" height_o="252" src_o="http://payload61.cargocollective.com/1/1/48413/3529250/Yes_o.jpg" data-mid="29116402" border="0" align="left"/> <img src="http://payload61.cargocollective.com/1/1/48413/3529250/14-min_1000.jpg" width="864" height="252" width_o="864" height_o="252" src_o="http://payload61.cargocollective.com/1/1/48413/3529250/14-min_o.jpg" data-mid="29116548" border="0" align="left"/> OOH for the Texas market <img src="http://payload61.cargocollective.com/1/1/48413/3529250/Brisket_1000.jpg" width="864" height="252" width_o="864" height_o="252" src_o="http://payload61.cargocollective.com/1/1/48413/3529250/Brisket_o.jpg" data-mid="29116496" border="0" align="left"/> <img src="http://payload61.cargocollective.com/1/1/48413/3529250/houston_1000.jpg" width="864" height="252" width_o="864" height_o="252" src_o="http://payload61.cargocollective.com/1/1/48413/3529250/houston_o.jpg" data-mid="29116592" border="0" align="left"/> <img src="http://payload61.cargocollective.com/1/1/48413/3529250/Texas_Rode-a-bull_1000.jpg" width="864" height="252" width_o="864" height_o="252" src_o="http://payload61.cargocollective.com/1/1/48413/3529250/Texas_Rode-a-bull_o.jpg" data-mid="18234253" border="0" align="left"/> Please request for unreleased 2013 TV & digital 2013 TV :30 2013 TV :15 2013 TV :15 MOBILE / OOH case study RADIO (Cinco De Mayo): OOH for the...